Cox Newspapers runs successful online campaigns with adInterax® rich media software
Aug 10, 2005
Contact:
Dave Singer at 518-462-0318 or singerd@sawchukbrown.com
Contact:
Nick Crounse at 518-462-0318 or crounsen@sawchukbrown.com
Troy, N.Y. - AdInterax today announced that Cox Newspapers, one of the nation's largest newspaper publishing enterprises, has used its software to produce and manage rich media campaigns for their national advertisers as well as a variety of local automotive dealers, retailers, medical clinics and entertainment venues.
Cox Newspapers publishes 17 daily and 25 non-daily newspapers, including the Atlanta Journal-Constitution, Austin American-Statesman and Dayton Daily News. Currently, adInterax counts one-third of the nation's top-100 newspapers as clients, including the recently announced Houston Chronicle.
"Time and time again, we find that adInterax provides us with impressive flexibility to produce any number of rich media formats for our many clients, and it also allows us to easily create templates that increase our efficiency for recurring ads," said John Witte, Creative Director of COXnet AdStudio. "Further, the customer service has been excellent. They have earned our business."
"We're proving that rich media adds value for the entire spectrum of the newspaper markets - newspapers large and small, even community weeklies, "said Peter Matsuo, President and CEO. "Cox recognizes this local market void and is using rich media as a vehicle to capitalize on the opportunity."
AdInterax helps Cox Newspapers' online properties produce and manage for its advertisers carefully controlled floating ads, video ads, expandable banners, and ads containing lead generation and data capture elements.
More than $1.25 billion will be spent on newspaper Web site advertising this year, according to Borrell Associates, a Portsmouth, Va.-based media research firm.
About Cox Newspapers
As one of the nation's largest newspaper publishing enterprises, Cox Newspapers now produces 17 daily and 25 non-dailies. The company also operates direct mail businesses, distributes classified advertising publications, customized newsletters and owns one-third of a newsprint manufacturing business. Total circulation for the company's newspapers reaches 1.2 million each weekday and more than 1.6 million on Sundays.
About AdInterax
The adInterax suite is a leading rich media software that gives both advertising agencies and publishers the power to create, manage, serve and measure online advertising. The adInterax design module supports a wide variety of rich media formats, including floating animations, expandable banners and streaming video, as well as surveying and eCRM initiatives. Additionally, the adInterax tracking and reporting module not only tracks traditional metrics such as impressions, clicks, reach and frequency, but also other key branding and direct marketing data, including a host of data specific to individual ad designs. Customers served include About.com, Proctor and Gamble's Covergirl and Clairol brands, Knight Ridder Digital, Thomson Delmar Learning, and leading interactive advertising agencies like Grey Interactive and imc2.
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